Why Automation is the Growth Engine Your Small Business Needs

Running a small or medium-sized business (SMB) often feels like juggling a dozen balls while riding a unicycle. You wear multiple hats—handling operations, managing staff, ensuring customer satisfaction, and troubleshooting issues. While your hard work keeps the business running, it’s easy to overlook one game-changing opportunity: automation.

Automation might sound like something only large corporations can afford, but in reality, it’s a tool that SMBs can and should leverage. Here’s why embracing automation could be the key to driving growth, boosting profits, and reclaiming your time.

1. Save Time and Reduce Errors

Manual tasks, like data entry, invoice generation, or inventory tracking, are not only time-consuming but also prone to human error. Automation tools can handle these repetitive tasks with precision and speed, freeing you and your team to focus on strategic activities that grow the business. For example, automating your payroll process can eliminate hours spent on calculations and reduce costly mistakes.

2. Enhance Customer Experience

Today’s customers expect fast, personalized service. Automation allows you to deliver just that. Tools like chatbots can provide 24/7 customer support, while email marketing platforms can segment your audience and send targeted, timely messages. This level of efficiency helps you build stronger relationships with your customers, leading to repeat business and positive word-of-mouth.

3. Cut Costs and Increase Efficiency

Time is money, and automation saves you both. By streamlining your workflows, you can reduce labor costs and allocate resources more effectively. For instance, automating your supply chain management ensures you’re never overstocked or understocked, saving you money on excess inventory or rush orders.

4. Scale Without Breaking a Sweat

As your business grows, so do your operational complexities. Without automation, scaling often means hiring more staff, which increases overhead. Automation enables you to handle higher volumes of work without needing a proportional increase in resources. Whether it’s managing more customer orders or processing additional invoices, automation provides the scalability you need to expand smoothly.

5. Empower Your Team

Automation isn’t about replacing people; it’s about empowering them. By removing mundane, repetitive tasks from your employees’ plates, you allow them to focus on higher-value activities like creative problem-solving, building relationships, and driving innovation. A happier, more engaged team directly contributes to better business outcomes.

6. Stay Competitive

Your competitors are likely already adopting automation to streamline their operations and offer better services. Falling behind in this area could mean losing your edge. Implementing automation helps you remain relevant and competitive in an increasingly tech-driven market.

Getting Started with Automation

Transitioning to automation doesn’t have to be overwhelming. Start small by identifying the most time-consuming manual tasks in your business. Research affordable and user-friendly tools designed for SMBs, such as accounting software, CRM platforms, or email automation tools. Many of these solutions are cloud-based, requiring minimal upfront investment.

Consult with experts or providers who understand the unique challenges faced by SMBs. They can help you choose the right tools and create a roadmap for implementation.

The Bottom Line

Integrating automation into your SMB isn’t just about cutting costs or saving time—it’s about creating a foundation for sustainable growth. By automating routine tasks, you free up your most valuable resources—your time, energy, and creativity—to focus on what matters most: growing your business and delighting your customers.

Don’t let fear of change hold you back. Automation is no longer a luxury; it’s a necessity for SMBs that want to thrive in today’s competitive landscape. Take the first step today, and watch your business transform tomorrow.

Epic IT Automations can help automate your day-to-day processes, save time, increase profitability, and scale operations. Learn more about our offerings by following us on Facebook, YouTube, and Instagram or by contacting us today! 608-508-5100 | info@epicitautomations.com

 

Overcoming Reluctance: Why Small Business Owners Find Satisfaction in Hiring Consultants

Running a small business is no small task, and deciding to bring in a business consultant can feel like a significant move. For many business owners, the idea is met with reluctance, as they weigh potential gains against their doubt. Yet, those who move forward often find the benefits far outweigh the initial concerns. Let’s take a look at why some business owners are hesitant to hire consultants and explore the worthwhile outcomes that can come from taking the leap.

Why Business Owners Hesitate

Cost Concerns: For most small business owners, every dollar is accounted for.  The idea of spending money on business consulting services might feel like a want-to-have, not a need-to-have,  especially when budgets are tight.

Satisfaction in Independence: Owning and running a business comes with a sense of pride. Asking for help can sometimes feel like admitting defeat or questioning one’s own capabilities.

Fear of Losing Control: Bringing in an outside perspective can feel like letting go of control. Business owners may worry that a business consultant won’t fully align with their views or understand the individual aspects of their business.

Reluctance About Value: Some business owners wonder if hiring a business consultant is worth the expense. Will their recommendations really make a difference, or will they just muddle things further?

Time Pressures: Running a small business usually means wearing multiple hats—finding the time to engage purposely with a business consultant can feel like an added stress.

Resistance to Change: Change can be uncomfortable. Even when process improvement is needed, it’s normal to worry about how new workflows or processes might disrupt the day-to-day.

The Advantages of Working with a Business Consultant

Despite these understandable concerns, many small business owners who hire consultants report positive results. Here are some of the benefits they generally experience:

Fresh Insights: Business consultants offer an open perspective, helping to uncover opportunities or challenges that might be unknown from someone absorbed in daily operations.

Specialized Expertise: From streamlining operations, strengthening marketing efforts, or solving financial challenges, business consultants bring thorough knowledge and tailored solutions.

Time Efficiency: Handing over challenges and opportunities to a business consultant frees up owners to focus on what they do best, leading to greater productivity and profits and less burnout.

Strategic Structure: Business consultants provide a clear, actionable roadmap to achieve goals. Their expertise helps businesses avoid common pitfalls and adopt proven best practices.

Accountability Partners: Having a business consultant on-board ensures follow-through on important initiatives. They help keep projects on track and moving forward. 

Evident Results: From increased sales to better customer retention or operational improvements, business consultants often deliver measurable outcomes that justify the investment. 

The Numbers Don’t Lie

If you’re still not convinced that a business consultant will benefit you, consider these statistics:

  • Higher Revenue: 90% of businesses that hire consultants report increased revenue, according to the Institute of Management Consultants USA.
  • Strong ROI: Research from the Harvard Business Review shows businesses often see a 7:1 return on investment from consulting services.
  • Improved Efficiency: McKinsey & Company found that companies working with consultants experienced a 30% improvement in operational efficiency.
  • Better Decision-Making: A Deloitte study revealed that 71% of small business owners felt hiring a consultant helped them make more informed strategic decisions.

If you’ve been indecisive about hiring a business consultant, you’re not alone—but you could be holding your business back from reaching its full potential. With the right consultant, you can gain fresh perspectives, expert guidance, and measurable results that improve efficiency, optimize processes, and enhance overall productivity!

For more information on business consultants and strong business systems, contact us any time! www.epicitautomations.com | 608-508-5100 | info@epicitautomations.com

The Role of Technology in Modern After-Sales Solutions

Customer expectations evolve as technology advances and the business landscape changes. However, the one thing businesses can rely on to make customers happy is effective customer support and after-sales service. Recent studies have revealed that not only customers are more likely to return with excellent customer service but 75% will still return even after the business makes a mistake with excellent after-sales service and support. This highlights the significance of customer service technology and the need to establish an effective after-sales strategy to stay connected with and retain customers.

Benefits of an Effective After-Sales Strategy

The after-sales approach is not merely about checking in with customers after they’ve bought something and have it delivered but about fostering a lasting bond with them to boost their likelihood of making additional purchases and remaining loyal. A strong after-sales support system can keep you in touch with your customers, providing them with a way to share their thoughts and assisting you in resolving any problems before they escalate.

Moreover, a successful after-sales plan creates chances for cross-selling and upselling, allowing you to present additional, beneficial solutions to your customers, which can deter them from leaving and encourage them to spread good word-of-mouth, setting you apart from your competitors. Hence, concentrating on providing an outstanding after-sales experience has become essential for contemporary enterprises.

Role of Customer Service Technology in After-Sales Service

The way companies handle customer support and follow-up services has been transformed by technology. Tools such as AI-enabled chatbots, real-time chat connections that link customers with customer service representatives, and voice response systems (IVR) are enhancing the skills of customer service departments, enabling them to provide additional benefits to their customers. By using artificial intelligence in customer service, there’s now a focus on making decisions based on data and tailoring each interaction to the customer. This matches the changing needs of customers, with 70% of them expecting the customer service representative to have a complete understanding of the situation, including the customer’s purchase history, past interactions, and more.

Here are the key benefits customer service technologies bring to the table, helping businesses enhance their after-sales service:

  • They allow faster communication for shorter response times and quick solutions of customer queries. This contributes towards enhanced customer experiences and higher satisfaction levels. In addition, integrating machine learning solutions in customer support can help businesses offer personalized responses, either automated or from customer service reps, for an enhanced customer experience.
  • Their intuitive automation functions allow customers to find the answers they need without having to wait for a customer service representative. This instant access to real-time information strengthens the efficiency of the after-sales service.
  • They don’t just speed up customer interactions but also reduce costs – in terms of resources, personnel, and any other overhead. For example, data-backed targeted sales leads can help customer service reps work smarter and quicker for cost, time, and resource-efficient after-sales solutions.
  • They combine advanced analytics capabilities with digital tracking systems to not only offer visibility into customers’ buying habits for personalized recommendations but also facilitate proactive support to resolve issues before they cause major problems. This, along with data-backed decisions, leads to improved customer outcomes, resulting in greater customer retention and loyalty.

Choosing the Right After-Sales Solution

Technology is transforming how companies handle after-sale support and customer care. But without the appropriate equipment, companies are unable to use the data at their disposal to meet the evolving demands of their clientele.

The following tips will help you in selecting the ideal after-sales service:

Evaluate your current procedures, pinpoint areas for development, and note the particular post-purchase support requirements you wish to attend to.

Establish measurable objectives that are clear for the customer service technology you want to use.

Compare the various options available and consider the salient features each one offers to determine which option best suits your needs, objectives, and financial constraints.

Plan the implementation to ensure a seamless transition with the fewest possible disruptions, taking into account data migration and integration with enterprise systems.

Whether you are running a small or large business, having well-designed systems in place provides the necessary structure for consistent quality in your offerings and plays a big role in the growth and success of your business. Business systems are not stagnant; they are meant to adapt to new challenges and opportunities. With the right systems in place you can focus on what matters most…growing your business and successfully hitting your goals.

For more information on after-sales solutions for your business, contact us at: epicitautomations.com | 608-508-5100 | info@epicitautomations.com. We’ll discuss your current process, your existing tech stack, and solutions unique to you.

The Importance of a Strong Business System

Are you a busy business owner constantly juggling tasks and responsibilities…wishing there were more hours in the day? If the weight of numerous tasks keeps increasing, chances are, you are lacking well-established business systems. At Epic IT Automations, we believe in simplifying, streamlining, and creating systems to run your business so you can focus on what you are good at–growing your business. Read on to learn more about how to build a business system using effective and scalable strategies. Systems are the foundation of a successful, scalable business. A business system consists of a sequence of related activities or steps that detail the precise method for reaching a business goal. Whether facing challenges in bringing on new employees or strategizing for successful online marketing, implementing a robust business framework can turn your business processes into a seamless and effective operation.

In a brief overview, the main steps involved in developing business systems are:

  • Determining the activities in your business
  • Dissecting each activity into detailed steps
  • Identifying ways to improve the system
  • Testing the newly improved system for effectiveness
  • Regularly reviewing and refining the system

Defining Business Systems

Scaling is about doing more with less, not more and more. With precisely designed business systems, you can scale your business to greater heights. Much like a roadmap, a business system guides every aspect of your business operations, from strategic management and marketing to customer support services and finances. The series of interconnected tasks or processes outline exactly how to do something in a business to achieve an objective. Simply put, building a business system requires creating a thorough and detailed blueprint of your business operations, including all tasks big or small.

The Structure of a Business System: Strategies, Processes, and Procedures

A strong business system is made up of three main components: strategies, processes, and procedures. Strategies are the plans that frame your business goals and the steps you need to take to accomplish them. For example, a marketing strategy may have steps built in for attracting leads and converting them into actual customers. Processes are the steps involved in executing these strategies. For example, a sales process may include receiving lead information from marketing, following up by placing a call, and setting an appointment. Procedures are the specific instructions or actions that need to be taken to ensure the sucessful completion of each task.

Business Systems and Business Success

There are many benefits to having good business systems in place, such as streamlined workloads, improved productivity, and greater overall results. With clearly defined and documented procedures, business tasks such as onboarding new employees and providing consistent customer service can be easily followed by everyone in the company. Business systems dramatically transform your operations and set your company on a prosperous path. Below are some of the benefits you can expect:

  • Making every team member an expert: by creating a series of interconnected tasks or documented procedures outlining how to do something within your business, clarity and transparency turn every team member into an expert at their tasks. A well-defined business process can be given to any employee, existing or new, and they can start implementing it without extra training. It streamlines onboarding and enhances the quality of customer service as every employee knows precisely what and when to do it.
  • Saving time and increasing efficiency: consolidate workloads and boost productivity. With documented procedures in place, your employees can work more efficiently, reducing the time spent on monotonous tasks and preventing mistakes that can occur due to a lack of direction. This saves valuable time that can be used to focus on business strategy and growth.
  • Delivering consistent customer experiences: build trust and promote long-lasting relationships with your customers by having strong business systems in place—consistency is key to happy customers and business growth.
  • Improving operations and business performance: With a clear idea of your operations provided by your business systems, you can easily recognize what is and isn’t working. This certainty allows you to easily improve operations and spot any possible problems before they expand. Being proactive in your business can significantly improve your overall performance.

Steps to Create a Strong Business System

This process is broken down into five manageable steps to help you create an efficient and expandable business system.

1. Determining the activities in your business: The first main step in the process of business system creation is identifying your daily tasks and operations that keep your business running. These tasks could include customer service, sales, and marketing, to financial management, HR and more. It’s important to understand your core activities as it allows you to focus on what really matters in your business.

2. Dissecting each activity into detailed steps: after identifying your daily tasks and operations, the next step is to break them down even further. This is an important part of the process because it allows you to understand the workflow from start to finish. At this time, you can spot potential bottlenecks or redundancies that could be slowing down productivy and growth. As W. Edwards Deming said, “If you can’t describe what you are doing as a process, you don’t know what you’re doing.” A good way to stay on track is to dissect each activity into four buckets: the process, tools needed/used, people involved, and strategies and techniques that encompass the activity.

3. Identifying ways to improve the system: Now that you’ve articulated your business activities into detailed steps, it’s time to take the next step in the process of how to create systems in business. This involves finding areas of your system that can be improved to make your business more efficient and profitable. Ask youself, are all steps necessary or can some be removed? Are these the best apps and tools for the job, and do we have the right people in charge of these activites? It’s about fine-tuning what you already have, and not about reinventing the wheel. You want your business to run like a well-oiled machine!

4. Testing the newly improved system for effectiveness: Continuous tracking allows you to spot possible issues early on and make any adjustments before they become bigger problems. It also enables you to discover opportunities for further enhancements and improvements. As Dr. Deming, a renowned expert in business development, once said, “A bad system will beat a good person every time.” This quote signifies the importance of having a robust system in place, and tracking and testing play a crucial role in ensuring the effectiveness and efficiency of your systems.

5. Regularly reviewing and refining the system: to ensure the effectiveness and efficiency of your system over time, you must evaluate and refine it. Reviewing your business systems involves tracking KPIs (key performance indicators), which may include things such as revenue growth, revenue per client, profit margin, client retention rate, and customer satisfaction, and gauging your performance against the goals and success factors you established. It’s also benecial to get feedback from the people who interact with the system on a daily basis—they can provide critical insights.

The Importance of a Strong Business System for Business Growth

Whether you are running a small or large business, having well-designed systems in place provides the necessary structure for consistent quality in your offerings and plays a big role in the growth and success of your business. Business systems are not stagnant; they are meant to adapt to new challenges and opportunities. With the right systems in place you can focus on what matters most…growing your business and successfully hitting your goals. For more information on business systems, or how to get started with strong business systems, contact us any time! epicitautomations.com | 608-508-5100 | info@epicitautomations.com

Business Tools: do you need a spreadsheet or a database?

Selecting the appropriate tools for your small business is vital for both cost-effectiveness and productivity. Just like in many aspects of life, it’s essential to pick the right tool for the specific task at hand. When it comes to managing and structuring data, many individuals default to utilizing a spreadsheet application such as Google Sheets or Microsoft Excel. While these applications are valuable, they do have their constraints, which is where databases come into play. Although both spreadsheets and databases function as robust tools for organizing and analyzing data, comprehending their distinctions and knowing when to utilize each is critical for streamlining your operations. Let’s examine the comparison and determine when to opt for one over the other.

Understanding the Difference

Spreasheets

Spreadsheets like Excel and Google Sheets are popular due to their ease of use and flexibility. They arrange data in rows and columns, making it easy for users to enter, analyze, and represent information. Think of spreadsheets as a digital record, a collection of data. Spreadsheets are great for handling small to medium-sized data sets, but they have constraints in terms of scalability and relational functionality.

Databases

An organized collection of data, called a database, is created to allow the information to be utilized in various methods. Databases serve as a means to manage and arrange information in a versatile format.

Databases have a key characteristic of being relational, as they establish connections between records. If you use a CRM, you are likely familiar with databases as CRMs link contact information to the respective business information, as well as any associated opportunities or products. This post focuses on database applications such as Airtable, SmartSuite, and Notion, which enable users to construct their own data collections with customizable templates and relational capabilities. These applications allow users to create intricate data models tailored to their unique requirements, making databases highly effective for managing projects, customer relationships, and inventory tracking.

Pros and Cons

It’s crucial to weigh the advantages and disadvantages of each data management tool whether a small business or a larger-scale operation.

Spreasheets

Pros:

  • Navigating spreadsheets is simple, allowing users of all skill levels to easily use them
  • Creating a spreadsheet is quite easy; you can include rows for your items and columns for the data related to each item
  • Spreadsheets enable quick data analysis with their pre-installed features and graphical representations
  • Most professionals have already mastered the use of spreadsheet software, which decreases the time needed for learning

Cons:

  • Dealing with sizable datasets can cause performance problems and result in unwieldy file sizes
  • Using manual input raises the chance of making errors in data entry and formulas
  • Collaborating in real-time can be difficult, which can result in problems with version control

Databases

Pros:

  • Vast amounts of data can be managed by databases without sacrificing performance
  • Databases ensure accuracy and consistency of your data through organized schemas and validation rules
  • Apps such as Airtable and SmartSuite include features like automations, forms, data interfaces, and project management tools

  • Database tools typically have good integration with other applications and can connect with other no-code tools, such as Zapier

  • Although you can use spreadsheets to store text, dates, and numbers, databases enable you to store various file types such as images and documents
  • Customizing access to specific parts of your datasets is made easier with database apps

Pros:

  • Understanding data types and relationships between fields is essential for working with databases. Fewer individuals have experience using platforms such as Airtable, SmartSuite, and Notion
  • Setting up databases often requires extra time to ensure that data is properly linked and to fully leverage features such as analysis and dashboards
  • Some database solutions come with free tiers, but using advanced features and getting more storage may result in extra costs

Choosing the right tool for your business

If you’re deciding between using a spreadsheet or database, start by asking yourself a few questions:
  1. What type of data do I want to store? If you only have text and numbers, a spreadsheet might be the right choice, but if you’d like to store files and images, a database could be better.
  2. Is this data part of a bigger project? If you find yourself creating multiple spreadsheets for a project (e.g. one for volunteers, one for venues, one for events), there’s a good chance that a database would suit you better. A database allows you to consolidate all of that information in one place, as well as linking the information across tables.
  3. How much time do you have? As more people are familiar with spreadsheets, and they are generally quick to set up, they can be a good choice if you need a fast and easy way to store data and perform calculations on it.
  4. How important is data integrity? By default, spreadsheets allow you to type anything into a field. This gives you a lot of flexibility but can lead to errors if something is entered in the wrong format.
  5. How many people need access? If you need teammates and/or external stakeholders to be able to view the data, then a database is likely going to be a better option. Databases offer more flexibility in permissions and who can view which parts of your dataset.

If you’re still unsure which tool is right, here are some tips…

When to Use Spreadsheets:

  • Spreadsheets provide a simple solution for basic data tracking or simple calculations—they are useful for managing small datasets.
  • Spreadsheets offer flexibility and ease of use when working alone or with a small team on separate projects
  • Spreadsheets are useful for quickly manipulating and visualizing data when immediate insights are needed due to time constraints

When to Use Databases:

  • Databases provide scalability and efficiency for handling large datasets with many relationships and dependencies
  • Databases offer centralized management and enable real-time collaboration when multiple users require simultaneous access and data updates
  • Databases allow for strong data modeling and automation when dealing with complex business processes or personalized data structures

Summary

To sum up, although spreadsheets are still commonly used for basic data management activities, databases are becoming the top choice for companies that require scalability, data accuracy, and advanced analytics features. Having a good grasp of the advantages and disadvantages of both tools will enable you to make well-informed decisions that enhance your workflow and contribute to business growth.

If you are ready to learn more about spreadsheets with automation or dive into databases, give Epic IT Automations a call at 608-508-5100!

Benefits of Implementing Business Systems

One of the most important things you can do for your business is to implement solid business systems. When properly researched, designed, and applied, they will provide your company with many benefits. If you want a successful business, you need to build strong systems that allow the business to run without you—you will gain the following benefits:

Meet and Exceed Customer Expectations

Systematically managing your marketing efforts will enable you to track clients’ expectations and satisfaction. The subsystems you set up will analyze, measure, and compare and give you the data you need to make an informed decision about what your clients want and don’t want. This will give you ongoing insight into when and how to improve.

Produce Consistent Results

Systemization will allow you to repeatedly produce the same and better results every time. When you implement business systems, you will provide quality and can ensure that your employees will complete each task with consistent results.

Improve Employee Performance

Business systems will allow your employees to complete the same job in less time. This will also increase their productivity. And as their productivity increases, so will their performance. The goal of business systems is to allow for the proper education and opportunities for all employees so that they can complete their work more efficiently and effectively.

Reduce Costs

When you don’t have to repeat activities several times to complete them, you will dramatically reduce your costs. Documented systems help to reduce costly mistakes and improve the quality of work that your employees accomplish.

Increase Profitability

With documented systems in place, you will see improvement in your productivity and performance. Successively, this will help to reduce the costs associated with running your business, increasing its profitability. Meeting and exceeding the expectations of your customers will help to build customer loyalty and increase referral rates, which have a direct impact on your company’s profitability.

In order to set up documented systems within your business, it’s important to spend some time determining the repetitive tasks that can benefit from being systemized. The benefits you’ll gain by establishing your business systems are much greater than the time and energy you’ll need to invest to get them up and running.

If you are ready to learn more about setting up solid business systems or are ready and need guidance, give Epic IT Automations a call at 608-508-5100!

8 Myths About Business Automation

There’s much hype around business automation…but is all of this hype true? As a busy business owner, I’m sure you are always looking for ways to save time and make your operations flow seamlessly. And it’s no secret that automation can assist in achieving this goal.

However, let’s bust some myths first and shed some light on how automation can be a powerful tool in helping your business grow!

Myth #1: Automation is only for large enterprises

Some people believe that automation is only suitable for big businesses with extensive resources. In reality, automation can be implemented in businesses of all sizes, and there are scalable solutions available.

Myth #2: Automation replaces human jobs

One of the most prevalent myths is that automation leads to job loss. While it may change the nature of certain jobs, automation can also create new roles and increase overall productivity, allowing employees to focus on more complex and value-added tasks.

Myth #3: Automation is costly

While there is an initial investment in implementing automation, the long-term benefits often outweigh the costs. Increased efficiency, reduced errors, and improved productivity can lead to significant cost savings over time.

Myth #4: Automation is only for repetitive tasks

Automation is not limited to repetitive and mundane tasks. Advances in technology, such as artificial intelligence and machine learning, enable automation in complex decision-making processes, data analysis, and problem-solving.

Myth #5: Implementation is time-consuming

Some believe that implementing automation systems is a time-consuming process that disrupts regular business operations. However, with careful planning and the right tools, businesses can gradually introduce automation without causing significant disruptions.

Myth #6: All-in-one automation solutions are the best

While comprehensive automation solutions exist, not every business needs to adopt an all-in-one approach. Selecting specific processes for automation based on business needs and objectives can be more effective and cost-efficient.

Myth #7: Automation is a one-time project

Automation is an ongoing process that requires continuous monitoring and adjustments. Business environments change, and automation systems need to adapt to new requirements and technologies.

Myth #8: Only IT professionals can manage automation

While IT professionals play a crucial role, many automation tools are designed to be user-friendly, allowing non-technical staff to manage and operate automated processes with proper training.

Have questions? Contact us today and we’ll go through your questions one by one. (608) 508-5100 | info@epicitautomations.com

What is Business Intelligence and How Does it Simplify Decision-Making?

Let’s play a quick game of “would you rather.” Would you rather manually sift through 6,000 rows of data in a spreadsheet to guide your next business strategy or have software do it for you?

If you prefer the former, you may be a data scientist (or a masochist). If you’re anything like me, you cringe at the sight of uncategorized data and would much rather see an organized report or a series of data visualizations. Either way—we both need business intelligence.

So what is business intelligence, and how can you use it to make business decisions easier? In this guide, I unpack why you should implement a business intelligence strategy and what that may look like.

What is business intelligence?

Business intelligence (BI) refers to the processes and tools used to collect, organize, and analyze data to determine how a business is doing and how it can improve from there.

Don’t panic—BI doesn’t mean your job as a business executive or data analyst is being taken over by robots. Organizing data into reports is only half the battle. Your job is to pull insights from that data and to make sound, human decisions. BI just automates the otherwise tedious process of data extraction and analysis, making your job a whole lot easier—and more effective.

How business intelligence works

Think of business intelligence as your company’s data whisperer—it takes the loud cacophony of raw numbers and harmonizes them into a symphony of actionable insights. Just…a little less thrilling. Let’s break down this not-at-all-magical but genuinely practical process:

  1. Gather data: BI tools seek out data from various sources—your sales figures, customer feedback, market trends, and operational stats.

  2. Integrate data: In this step, BI tools take center stage by seamlessly merging data from disparate sources into a unified system. They’re adept at harmonizing information from various departments and IT systems, creating a comprehensive and cohesive view. This integration capability is crucial, as it ensures all relevant data is pooled together, allowing for a holistic analysis that reflects the full spectrum of the business’s operations.

  3. Manage data: Here, BI tools play a critical role in ensuring data quality and integrity. They automate the process of cleaning and sorting data, removing inaccuracies or duplications that can skew analysis results. These tools also implement robust security measures to safeguard sensitive information.

  4. Analyze data: This is where data starts to tell its story. Through rigorous analysis, BI tools examine the intricacies and interactions within your data, identifying patterns, trends, and anomalies.

  5. Visualize data: Visualization is about presenting the data in a format that is easy to understand, often as charts, graphs, or dashboards. This helps to communicate the data analysis findings clearly and effectively.

  6. Take action: Whether it’s pivoting your marketing strategy, streamlining your supply chain, or enhancing customer experiences, BI arms you with the intelligence to make informed moves that propel your business forward.

Business intelligence vs. data analytics

Data analytics and business intelligence are used together to develop strategic insights for businesses.

  • Data analytics uncovers what data means and what might happen next.

  • Business intelligence breaks results down into more concrete and actionable language.

Typically, data science professionals will interpret the results of business data analytics before BI makes the language less technical. Essentially, BI simplifies insights from data analytics to easier-to-parse business terms.

Think of it like the difference between a study conducted about a technical health topic and an article published about the study. The study’s results may feel like a foreign language, but the article explains its implications and provides recommendations for readers to take home.

Here’s another example:

  • As a digital marketer at an agency, I generate reports for my clients that summarize their performance using clear and actionable language. This part of my job parallels business intelligence.

  • To generate those reports, I first need to pull and analyze raw performance data. For example, I’ll look at metrics like pageviews, bounce rates, CTR, and keyword movements as well as external factors that may play a role in their performance. This is where data analytics comes into play.

Benefits of business intelligence

Let’s assume you aren’t thrilled about the prospect of manual data analysis and interpreting results. Here are some reasons BI can make your systems work better.

  • Improved efficiency: It takes a lot longer to know what’s going on in a spreadsheet than in a report filled with charts and graphs. BI converts the results of data analysis into data visualizations and other digestible formats that make it easier to make business strategy decisions. Plus, automating this step can save endless hours of sifting through data and minimize the chances of human error.

  • Improved decision-making: BI is data-driven, which helps to ensure you’re making sound decisions. For example, business intelligence tools can generate dashboards and reports based on sales data that communicate what products are selling poorly and should either be discontinued or modified.

  • Improved employee impact: BI makes data analysis more accessible, freeing up time that IT teams and data analysts would have spent responding to user requests. With BI, employees are empowered to conduct their own analyses and pull insights from them.

  • Improved customer satisfaction: The last group to feel the effects of BI is arguably the most important: your customers and clients. Data-driven decisions make it far easier to meet your customers’ needs.

How to build a business intelligence strategy

1. Set your goals for business intelligence

BI’s uses are virtually unlimited. The first step to implementing it is deciding what business objective you want to accomplish. Do you want to compare the performance of your sales channels, use data from past marketing campaigns to inform your next one, or create a new HR dashboard with employee utilization data?

Example: A clothing company’s goal may be to reduce the quantity of returns customers make.

2. Choose the datasets you’ll need to solve your problem

For many uses of BI, you can rely entirely on trusted internal data, but some issues require external data. For example, you may want to take data published in a trade journal into consideration when implementing BI.

Example: That same clothing company may collect additional data from customers based on their buying patterns to identify what styles they like best and better market those styles to them.

3. Select the right tools to gather and organize it

Once you have all of your data sources collected, you’re ready to choose the tools to transform, analyze, and learn from the data. The platform(s) you use will depend on your goals for BI, which is why determining those in Step 1 is vital.

Look for tools with the following functionalities to best accomplish your goals:

  • Automated data modeling and analytics

  • Ability to manipulate data to draw additional insights

  • Interactivity with data visualizations

  • Cross-team collaboration

Example: The clothing company may use a BI solution with powerful analytics capabilities to break down what customer data means about their interests and buying habits.

4. Uncover trends in your data

Leave it to the robots to identify patterns and create predictions from data. Most BI tools are built to execute descriptive and predictive analysis, which can shed light on where your business stands. For example, your BI platform might look at employee turnover history and make predictions about which departments need the most aggressive recruiting efforts and when.

Example: The clothing company’s BI software may identify that customers are consistently returning a certain type of romper due to issues with fit, suggesting the company should reassess the item’s design.

5. Generate data visualizations to present your findings

We’ve established that (almost) everyone prefers a colorful chart, graph, or map to a data-heavy spreadsheet. Data visualizations are especially useful when sharing findings with an entire team—they’re easier to digest and are therefore better for motivating action toward a goal.

Example: The clothing company may use BI-generated charts to uncover how much profitability could increase by better targeting customers with personalized marketing efforts.

6. Act on your learnings

BI tools help show you where action can be taken, but they can’t take action for you. Develop short- and long-term strategies based on your findings to tackle your problem areas, whether those be internal inefficiencies, supply/demand problems, or customer service shortcomings.

Example: The clothing company may initially phase out generally unpopular styles while collecting more customer data, then proceed to adjust its marketing strategy a few months down the line.

Business intelligence applications and examples

Consider using BI to help with the following:

  • Data mining: Data mining takes data from existing refined datasets and turns it into actionable information. For example, a company may use data mining to pull historical data on customer bounce rate. This could help the company identify which pages it should modify to better lead customers down the buyer funnel.

  • Visualizations: Maybe all of your data is organized and consolidated, but you have to present your findings to a large audience. Use BI to generate clear and aesthetically pleasing data visualizations. For example, a company executive might use BI to generate a series of charts illustrating their company’s new strategy and present them at a conference.

  • Reporting: Another practical way to present data findings is through report generation. An agency may, for example, use BI to turn data from several successful case studies into a presentation for a prospective client who’s skeptical about the agency’s services.

  • Benchmarking: BI can pull and analyze data from competitors to help a business set benchmarks for its metrics. For example, if BI identifies that equally-sized competitors are averaging 15% more units sold per month, company leadership may tweak its benchmark to approach this number.

  • Online analytical processing (OLAP): OLAP is a powerful BI capability that allows for the swift analysis of data from multiple database systems at once. It’s particularly useful for complex calculations, trend analysis over time, and data modeling. For instance, a financial analyst might use OLAP to perform a multidimensional analysis of financial data to identify spending trends across different departments.

  • Predictive analysis: Predictive analysis uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes. For example, a retail company could employ predictive analysis to forecast future sales, inventory needs, or customer buying behaviors, using these insights to make informed stocking and marketing decisions.

  • Operational intelligence: This form of BI provides real-time monitoring of business operations. An operational dashboard might display up-to-the-minute supply chain information, enabling logistics managers to immediately adjust delivery routes or schedules in response to unexpected delays.

  • Locational intelligence: Combining geographic data with traditional BI data to gain insights based on location, locational intelligence can be vital for businesses. A common application is in retail site selection, where a business may use locational intelligence to analyze a region’s demographic and economic data to decide where to open new stores or how to optimize its supply chain.

How to choose a business intelligence solution

Apart from choosing a BI tool that meets your unique needs, be sure that whatever solution you choose includes the following qualities:

  • Ease of use: Minimize frustration by choosing a tool with a clear, easily navigable interface. Looker Studio, for example, keeps reports clean and organized and makes it easy to modify their look and feel.

  • Built-in AI: Many modern BI tools come with built-in artificial intelligence to aid in data analysis, offering predictive insights and automating the discovery of trends. Microsoft Power BI is perhaps the most prominent example of this integration, offering advanced analytics, natural language processing, and machine learning to turn data into actionable business intelligence.

  • Integration capabilities: Enhance your BI process with the help of integrations. With the help of Zapier, you can connect BI tools like Zoho Analytics with thousands of popular apps to make BI seamless.

  • Extensive data visualization options: Most BI solutions have data visualization capabilities, but not all are equal in this area. SAS Viya specializes in visualization, turning your data into captivating visual dashboards.

Here’s a list of the best business intelligence software to get you started.

Once you’ve implemented business intelligence software, automate it with Zapier so you can spend time making your customers happy instead of frying your brain staring at spreadsheets.

Business Intelligence FAQ

Here are some quickfire FAQs, so you don’t have to sift through 2,000-something words to find out whether or not you need to have a PhD in data science to use business intelligence effectively (you don’t):

What is the main purpose of business intelligence?

The core objective of business intelligence is to convert data into actionable insights. By analyzing raw data, BI helps organizations make strategic decisions, identify opportunities for improvement, and gain a competitive edge.

How do I learn business intelligence?

You don’t need a PhD to get into BI—start with some online courses that cover the basics, like data analysis and pattern recognition. Throw in a bit of practice with popular BI tools and maybe a few YouTube tutorials, and you’ll be on your way. As you progress, don’t overlook the power of a good BI community forum, where you can glean insights from those who have navigated this path for a long time.

To be clear: there are seasoned BI experts out there who have spent years refining their knowledge in this field. Their depth of understanding is something to aspire to, but it’s not impossible to achieve.

Does business intelligence need coding? 

Coding can be a plus when you want to go all mad scientist with your data, but it’s not a must. Plenty of BI tools today are like Star Wars-themed LEGO sets—they let you piece together nifty data models without actually knowing the mechanics or science behind the Millennium Falcon. But dabbling in a bit of SQL or Python can definitely add some muscle to your BI game.

If you are ready to learn more about business intelligence or need some guidance, give Epic IT Automations a call at 608-508-5100!

Source: Zapier

How to Improve Business Productivity with Automation

People often talk about improving business productivity with automation but don’t explain exactly how to do it.  Solvaa’s  founder and Zapier Certified Expert, Kelly Goss, appeared as a guest on the Habitz podcast to suggest ways that business owners and members of staff can remove inefficiencies and streamline their tasks.

Habitz is a community that helps small businesses and has a YouTube channel as well as a regular podcast. When Kelly spoke to Lauren she recommended three habits that will transform productivity in every area of the business.  These habits simplify, connect and automate business processes to make the business more efficient.

Where do businesses go wrong?

Businesses go wrong when they constantly deal with manual and repetitive tasks inefficiently.  For example, if they have an e-commerce system then they might be copying the data manually into their invoicing platform.  This manual task is slow and is prone to human error.

Businesses don’t take time to look at how things are done on a granular level to try and make their processes more efficient.  If they looked at them regularly then they would notice the inefficiencies and streamline them.

When changes happen in the business, rather than taking time to evaluate how best to implement them what often happens is that existing processes are tweaked.  Over time, this can make them overly complex, manual, and unwieldy.

Businesses have a lot of technology but are not able to move data from one system to another.  They should harness the cost-effective technology available in the market to connect their systems.

If a business wants to improve business productivity with automation then taking time to look at their processes and systems is essential.  Doing this will deliver long-term efficiency gains, with just a small upfront investment of time.

Three habits to improve business productivity with automation

There are three steps to saving time and improving productivity with automation.  Kelly’s method has been proven to work for all the businesses she has worked with, and it will work for you too.

1.     Simplify your processes before you think about automating them

Organize a brainstorming session with your team to make a list of the top five ‘pain points’; these are the processes that are the most time-consuming, manual, and repetitive.  They are often costly when errors occur, in terms of financial loss, reputational damage and time wasted on correcting them.

Choose one process and then document it, and as you do so try to simplify it by removing any steps which are unnecessary.

2.     Review the technology in your business

Make a list of all the systems you use, for example, the platforms you use for social media, the software you use for sales and invoicing.  Also, the apps you use to communicate with customers, for example, the email platform, SMS sender, or CRM.

Then see where each system fits into the processes you previously documented and then work out how you can connect them all.

3.     Automate processes as much as possible

There is a range of no-code tools on the market which you can use to connect your tech stack, and you don’t need to be a developer to use them.  Examples include ZapierMake, and Microsoft Power Automate and these all allow you to connect your apps and pass data between them.

These are all no-code solutions that anyone can use.  Most have simple interfaces and often provide pre-built templates which give you a head start.  Once you’ve created your first automation you will realize how simple it is and will have the confidence to do more.

Review these habits regularly

Regular reviews will ensure you stay on top of any changes to your processes, and make them as efficient as possible.  This will help you get ahead of your competitors as it will affect every area of your business, every touchpoint with customers, and improve them.

It’s easy for any business owner and staff member to implement these habits to improve business productivity with automation.

If you are ready to improve your business productivity with automation, but want some guidance, give Epic IT Automations a call at 608-496-8660!

Source: Solvaa

7 Benefits of Going Paperless

Paperless Workflow or “The Paperless Office” sounds like great ideas but surprisingly, many businesses, large and small still rely on paper-based communication to manage requests, complete forms, and even communicate (interoffice mail envelopes are still in use). At last estimate, 5 million tons of office paper was still being used each year in the U.S. alone. For years now, we have seen a push for companies to use cloud services in an effort to become entirely paperless operations. The reasons for reducing paper consumption are well known: reducing carbon footprints, streamlining processes, easy knowledge transfers, more security, better audits, as well as overall increased efficiency organization-wide.

Sharing knowledge more effectively – an easier way to transfer knowledge.

It’s no secret that transferring employee knowledge is vital to company success. However, when this knowledge is confined to various forms of paper, the transfer process is not only cumbersome, but it is also costly. Paper products are one of the reasons that onboarding documents are never updated and knowledge is lost when employees leave or transfer to new departments.

Instead, cloud-based solutions allow employees to share documents and it creates the foundation for interdepartmental sharing, which is especially vital for departments that observe compliance standards or outside regulatory scrutiny more effectively. When departments can more effectively share their knowledge, they are able to continue to innovate, gain a competitive edge, and effectively implement processes that have a higher ROI than silo-based methodologies. Fortunately, the right cloud computing tool can expedite collaboration efforts, leverage repeatable processes, and deliver the desired results.

Another advantage to sharing knowledge more effectively is the fact that these documents that are stored in the cloud will be available to you and your organization 24/7. Forgetting that one slip of paper at the office or even misplacing a training document could be a thing in the past. Documents can be retrieved or updated quickly when it matters most and available to you right when you need them.

Boost your security – ensure compliance goals are met.

Paper gets misplaced and is hard to trace. Sometimes an important file is left on a printer, maybe it gets misfiled or even thrown away on accident. But when it comes to meeting compliance goals, it’s important to ensure data retention and procedures are followed all the time, every time.

As compliance regulations continue to increase in both number and scope, the automation of compliant workflows has become critical. Regardless of industry, the compliance function is responsible for ensuring that the company’s policies and procedures are clear and standardized to meet applicable laws and regulations and ensuring that those policies and procedures are followed.

Whether you need to comply with Annex 11, ERES, 21CFR Part 11, SarbanesOxley, ISO Standards, the Gramm-Leach-Bliley Act, HIPAA, SEC, FINRA, OCC, internal security protocols or any other compliance requirements, workflow automation allows you to build compliant workflows that provide a safety net for your organization. Without having to worry about physical documents, security and compliance are far easier to attain.

Easier audits – don’t fear the surprise audits!

Performing an audit when the bulk of information is paper-based is a nightmare scenario for most finance and audit professionals. Having to track down, organize, and input information from countless sheets of paper can drastically lengthen audit time.

There are a variety of use cases that require auditing either by external auditors or internal resources. Depending on your industry (especially healthcare, finance, government contracting, insurance, etc.) you may be subject to a regulatory audit. Some organizations may move to scan and digitize paper documents to improve audit workflow but why not simply skip the paper step and create all-digital entry systems? Once your data capture is digital, audits, as well as reporting, become possible with a few clicks. For instance, consider a finance director who approved a capital expenditure purchase using a cloud-based system. By using the system’s audit reporting tools, anyone who needs to know who made this particular approval can easily find out not just who, but:

• When the approval was made
• What the approver reviewed before making the approval, including any files and data that were provided
• Where the request originated
• What steps were taken leading up to the approval
• When the approval was made (Date/Time)

When you can quickly generate audit trails and reports you can spend more time on analysis and less time gathering and sorting paper. Auditing becomes much of a more seamless process once your organization switches to a cloud-based workflow system – rather than the old fashion paper system.

Increased visibility with less paper – see where your documents are being held up in real-time.

With any paper-based process, such as routing or approvals, it’s impossible to see in real-time where a document is in the process (unless it’s currently with you). Moreover, if the request has gone missing, you may not know for days or weeks.

When your organization truly goes paperless on an automation platform, you will be able to see, at any moment, where your request/document is in the process, or, in the world of paper, on whose virtual “desk” the request is sitting.

On a higher level, managers and administrators can identify potential bottlenecks in the flow. Where are things getting stuck? Who is responsible for these delays? All of this will be easy to see using KPI charts, dashboards and reports. When processes are handled digitally, tracking data is always up to date and available when you need it.

Another advantage of being able to see where things are in a process is that you can see ahead of time if you need to make any adjustments to workflows for a period. For instance, if one of the approvers down the line is expecting to be on PTO coming up, their manager can adjust your process to get routed to the next person in line so there is no delay in getting approvals or signatures. You won’t have to rely on people remembering who the document is supposed to physically go to next, automation will take care of that for you. Processes can also (preferably) be set up in advance to accommodate vacations, illnesses, and employee reassignments by configuring group approvals, backup approvers, and escalations for every approval point.

A More Efficient Organization – work smarter, not harder.

Digitally automating one simple painful and “paperful” process can not only greatly benefit the department who sets it up, but all the employees throughout the organization who can now easily submit and track their own requests.

Rather than calling someone in Finance and trying to track down where a capital expenditure request is in the approval process, the requester in another department or location can simply look at all their requests on their own dashboard and see where it may be held up. They don’t have to ask, and Finance doesn’t have to spend time tracking down status info and communicating it when it could be working on something more valuable.

One of the “secrets” of process management and automation is that by simply documenting a business process you will make the process more efficient. Why? Because to document a process means to question it. How does this work? Who does what? What happens next? Why? As the process gets documented, inefficiencies are discovered and corrected.

But it doesn’t stop there. Once a process has been documented, automated, and pushed into production, more inefficiencies are discovered, some through reporting/analysis and others through process user feedback. Over time the process becomes more and more efficient as hand-offs are reduced, better data is collected, and steps are consolidated.

Increased employee productivity – spend more of your time on important tasks.

According to ImageOne, an estimated 50 percent of all technology help desk calls are about an in-office printer! Companies that rely on paper, and by association printers, waste countless hours calling help desks to sort through paper jams, broken printers, malfunctions, and cumbersome printer set-ups. This means that your IT staff’s time is closely tied to how your office printers are functioning. If something’s not right, they’re spending their day fixing small issues, and their ability to help execute your overall IT strategy is severely limited. These printer woes, coupled with the findings of a ResearchGate study highlight how cloud computing and workflow automation can be fiscally beneficial for companies of all sizes. It is safe to say that it can also be added to the list of benefits that going paperless will reduce the cost of paper, ink, toner, postage, etc. for your organization.

By reducing the time spent on paper issues, companies can effectively increase employee productivity levels. Additionally, workflow automation solutions can be leveraged to more effectively, without paper, to onboard new employees, manage approvals, and many other critical business processes.

Besides paper issues, there will be greater efficiency because of the extra time your employees will have by not having to track down requests. Everyone will be able to identify and remove process barriers or bottlenecks in the process and physically see where tasks are at in the flow at that given time. Reduce the need for manual decision-making and handle requests with business rules.

It’s not just your institution that’ll benefit – your organization and the environment will thank you.

There are many benefits externally that will come from becoming a paperless workplace. First and foremost, companies that are successful at reducing the influx of mail or paper-based forms, subsequently create a smaller ecological footprint.

The typical office worker spends an estimated 30% to 40% of their day searching for printed documents. And corporations spend some $120 billion annually on printed forms, which typically become outdated in just three months. Given how easy it is to move forms online, it’s simply a matter of selecting a digital form solution and retiring paper forms forever.

Paperless workflows have been shown to reduce direct workflow costs by more than 30%, cut process management cycle times in half, and deliver positive ROI in less than three months. Our eBook on How to Determine the ROI on Your Workflow Project goes into more detail on working through your own unique workflow situations and coming up with quantifiable metrics to share.

By going digital your organization will be a part of benefiting the earth in a huge way. When using less paper, you are reducing the carbon footprint of your company.

Paper manufacturing is a major contributor to environmental pollution. It produces sulfur oxides, nitrogen oxides and carbon dioxide, which contribute to acid rain, greenhouse gases and water pollution. Approximately 26% of waste dumped in landfill sites is discarded paper and paperboard, according to The World Counts.

It’s important to reduce your carbon footprint because it mitigates the effects of global climate change. In fact, one of the best ways we can aid in the fight against global climate change, is to reduce our carbon footprint. When we cut carbon emissions, we help ensure cleaner air, water, and food for our generation and for generations to come.

You don’t have to make drastic changes in your lifestyle to reduce your carbon footprint. Actions that may seem small can have a big impact because those small changes add up! When organizations strive to come together to gear towards becoming paperless, we can all work together to reduce carbon emissions and help the planet.

If you are ready to go paperless or even start the process of going paperless, give Epic IT Automations a call at 608-496-8660! We’ll help you identify which processes within your business can be automated and how to start ditching paper!

Source: Integrify

Our Consulting Guarantee to Clients

About Our Guarantee Policy

For clients who purchase our business automation package, we guarantee that we will design and implement a custom IT automation solution that will save time within their business, reduce redundant workflows & manual tasks, and improve overall performance.

We partner with our business automation clients and provide them with an end-to-end solution.  If we do not fulfill our guarantee, then we will continue working with you until we find a solution that solves your specific business needs. 

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