What is Business Intelligence and How Does it Simplify Decision-Making?

Let’s play a quick game of “would you rather.” Would you rather manually sift through 6,000 rows of data in a spreadsheet to guide your next business strategy or have software do it for you?

If you prefer the former, you may be a data scientist (or a masochist). If you’re anything like me, you cringe at the sight of uncategorized data and would much rather see an organized report or a series of data visualizations. Either way—we both need business intelligence.

So what is business intelligence, and how can you use it to make business decisions easier? In this guide, I unpack why you should implement a business intelligence strategy and what that may look like.

What is business intelligence?

Business intelligence (BI) refers to the processes and tools used to collect, organize, and analyze data to determine how a business is doing and how it can improve from there.

Don’t panic—BI doesn’t mean your job as a business executive or data analyst is being taken over by robots. Organizing data into reports is only half the battle. Your job is to pull insights from that data and to make sound, human decisions. BI just automates the otherwise tedious process of data extraction and analysis, making your job a whole lot easier—and more effective.

How business intelligence works

Think of business intelligence as your company’s data whisperer—it takes the loud cacophony of raw numbers and harmonizes them into a symphony of actionable insights. Just…a little less thrilling. Let’s break down this not-at-all-magical but genuinely practical process:

  1. Gather data: BI tools seek out data from various sources—your sales figures, customer feedback, market trends, and operational stats.

  2. Integrate data: In this step, BI tools take center stage by seamlessly merging data from disparate sources into a unified system. They’re adept at harmonizing information from various departments and IT systems, creating a comprehensive and cohesive view. This integration capability is crucial, as it ensures all relevant data is pooled together, allowing for a holistic analysis that reflects the full spectrum of the business’s operations.

  3. Manage data: Here, BI tools play a critical role in ensuring data quality and integrity. They automate the process of cleaning and sorting data, removing inaccuracies or duplications that can skew analysis results. These tools also implement robust security measures to safeguard sensitive information.

  4. Analyze data: This is where data starts to tell its story. Through rigorous analysis, BI tools examine the intricacies and interactions within your data, identifying patterns, trends, and anomalies.

  5. Visualize data: Visualization is about presenting the data in a format that is easy to understand, often as charts, graphs, or dashboards. This helps to communicate the data analysis findings clearly and effectively.

  6. Take action: Whether it’s pivoting your marketing strategy, streamlining your supply chain, or enhancing customer experiences, BI arms you with the intelligence to make informed moves that propel your business forward.

Business intelligence vs. data analytics

Data analytics and business intelligence are used together to develop strategic insights for businesses.

  • Data analytics uncovers what data means and what might happen next.

  • Business intelligence breaks results down into more concrete and actionable language.

Typically, data science professionals will interpret the results of business data analytics before BI makes the language less technical. Essentially, BI simplifies insights from data analytics to easier-to-parse business terms.

Think of it like the difference between a study conducted about a technical health topic and an article published about the study. The study’s results may feel like a foreign language, but the article explains its implications and provides recommendations for readers to take home.

Here’s another example:

  • As a digital marketer at an agency, I generate reports for my clients that summarize their performance using clear and actionable language. This part of my job parallels business intelligence.

  • To generate those reports, I first need to pull and analyze raw performance data. For example, I’ll look at metrics like pageviews, bounce rates, CTR, and keyword movements as well as external factors that may play a role in their performance. This is where data analytics comes into play.

Benefits of business intelligence

Let’s assume you aren’t thrilled about the prospect of manual data analysis and interpreting results. Here are some reasons BI can make your systems work better.

  • Improved efficiency: It takes a lot longer to know what’s going on in a spreadsheet than in a report filled with charts and graphs. BI converts the results of data analysis into data visualizations and other digestible formats that make it easier to make business strategy decisions. Plus, automating this step can save endless hours of sifting through data and minimize the chances of human error.

  • Improved decision-making: BI is data-driven, which helps to ensure you’re making sound decisions. For example, business intelligence tools can generate dashboards and reports based on sales data that communicate what products are selling poorly and should either be discontinued or modified.

  • Improved employee impact: BI makes data analysis more accessible, freeing up time that IT teams and data analysts would have spent responding to user requests. With BI, employees are empowered to conduct their own analyses and pull insights from them.

  • Improved customer satisfaction: The last group to feel the effects of BI is arguably the most important: your customers and clients. Data-driven decisions make it far easier to meet your customers’ needs.

How to build a business intelligence strategy

1. Set your goals for business intelligence

BI’s uses are virtually unlimited. The first step to implementing it is deciding what business objective you want to accomplish. Do you want to compare the performance of your sales channels, use data from past marketing campaigns to inform your next one, or create a new HR dashboard with employee utilization data?

Example: A clothing company’s goal may be to reduce the quantity of returns customers make.

2. Choose the datasets you’ll need to solve your problem

For many uses of BI, you can rely entirely on trusted internal data, but some issues require external data. For example, you may want to take data published in a trade journal into consideration when implementing BI.

Example: That same clothing company may collect additional data from customers based on their buying patterns to identify what styles they like best and better market those styles to them.

3. Select the right tools to gather and organize it

Once you have all of your data sources collected, you’re ready to choose the tools to transform, analyze, and learn from the data. The platform(s) you use will depend on your goals for BI, which is why determining those in Step 1 is vital.

Look for tools with the following functionalities to best accomplish your goals:

  • Automated data modeling and analytics

  • Ability to manipulate data to draw additional insights

  • Interactivity with data visualizations

  • Cross-team collaboration

Example: The clothing company may use a BI solution with powerful analytics capabilities to break down what customer data means about their interests and buying habits.

4. Uncover trends in your data

Leave it to the robots to identify patterns and create predictions from data. Most BI tools are built to execute descriptive and predictive analysis, which can shed light on where your business stands. For example, your BI platform might look at employee turnover history and make predictions about which departments need the most aggressive recruiting efforts and when.

Example: The clothing company’s BI software may identify that customers are consistently returning a certain type of romper due to issues with fit, suggesting the company should reassess the item’s design.

5. Generate data visualizations to present your findings

We’ve established that (almost) everyone prefers a colorful chart, graph, or map to a data-heavy spreadsheet. Data visualizations are especially useful when sharing findings with an entire team—they’re easier to digest and are therefore better for motivating action toward a goal.

Example: The clothing company may use BI-generated charts to uncover how much profitability could increase by better targeting customers with personalized marketing efforts.

6. Act on your learnings

BI tools help show you where action can be taken, but they can’t take action for you. Develop short- and long-term strategies based on your findings to tackle your problem areas, whether those be internal inefficiencies, supply/demand problems, or customer service shortcomings.

Example: The clothing company may initially phase out generally unpopular styles while collecting more customer data, then proceed to adjust its marketing strategy a few months down the line.

Business intelligence applications and examples

Consider using BI to help with the following:

  • Data mining: Data mining takes data from existing refined datasets and turns it into actionable information. For example, a company may use data mining to pull historical data on customer bounce rate. This could help the company identify which pages it should modify to better lead customers down the buyer funnel.

  • Visualizations: Maybe all of your data is organized and consolidated, but you have to present your findings to a large audience. Use BI to generate clear and aesthetically pleasing data visualizations. For example, a company executive might use BI to generate a series of charts illustrating their company’s new strategy and present them at a conference.

  • Reporting: Another practical way to present data findings is through report generation. An agency may, for example, use BI to turn data from several successful case studies into a presentation for a prospective client who’s skeptical about the agency’s services.

  • Benchmarking: BI can pull and analyze data from competitors to help a business set benchmarks for its metrics. For example, if BI identifies that equally-sized competitors are averaging 15% more units sold per month, company leadership may tweak its benchmark to approach this number.

  • Online analytical processing (OLAP): OLAP is a powerful BI capability that allows for the swift analysis of data from multiple database systems at once. It’s particularly useful for complex calculations, trend analysis over time, and data modeling. For instance, a financial analyst might use OLAP to perform a multidimensional analysis of financial data to identify spending trends across different departments.

  • Predictive analysis: Predictive analysis uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes. For example, a retail company could employ predictive analysis to forecast future sales, inventory needs, or customer buying behaviors, using these insights to make informed stocking and marketing decisions.

  • Operational intelligence: This form of BI provides real-time monitoring of business operations. An operational dashboard might display up-to-the-minute supply chain information, enabling logistics managers to immediately adjust delivery routes or schedules in response to unexpected delays.

  • Locational intelligence: Combining geographic data with traditional BI data to gain insights based on location, locational intelligence can be vital for businesses. A common application is in retail site selection, where a business may use locational intelligence to analyze a region’s demographic and economic data to decide where to open new stores or how to optimize its supply chain.

How to choose a business intelligence solution

Apart from choosing a BI tool that meets your unique needs, be sure that whatever solution you choose includes the following qualities:

  • Ease of use: Minimize frustration by choosing a tool with a clear, easily navigable interface. Looker Studio, for example, keeps reports clean and organized and makes it easy to modify their look and feel.

  • Built-in AI: Many modern BI tools come with built-in artificial intelligence to aid in data analysis, offering predictive insights and automating the discovery of trends. Microsoft Power BI is perhaps the most prominent example of this integration, offering advanced analytics, natural language processing, and machine learning to turn data into actionable business intelligence.

  • Integration capabilities: Enhance your BI process with the help of integrations. With the help of Zapier, you can connect BI tools like Zoho Analytics with thousands of popular apps to make BI seamless.

  • Extensive data visualization options: Most BI solutions have data visualization capabilities, but not all are equal in this area. SAS Viya specializes in visualization, turning your data into captivating visual dashboards.

Here’s a list of the best business intelligence software to get you started.

Once you’ve implemented business intelligence software, automate it with Zapier so you can spend time making your customers happy instead of frying your brain staring at spreadsheets.

Business Intelligence FAQ

Here are some quickfire FAQs, so you don’t have to sift through 2,000-something words to find out whether or not you need to have a PhD in data science to use business intelligence effectively (you don’t):

What is the main purpose of business intelligence?

The core objective of business intelligence is to convert data into actionable insights. By analyzing raw data, BI helps organizations make strategic decisions, identify opportunities for improvement, and gain a competitive edge.

How do I learn business intelligence?

You don’t need a PhD to get into BI—start with some online courses that cover the basics, like data analysis and pattern recognition. Throw in a bit of practice with popular BI tools and maybe a few YouTube tutorials, and you’ll be on your way. As you progress, don’t overlook the power of a good BI community forum, where you can glean insights from those who have navigated this path for a long time.

To be clear: there are seasoned BI experts out there who have spent years refining their knowledge in this field. Their depth of understanding is something to aspire to, but it’s not impossible to achieve.

Does business intelligence need coding? 

Coding can be a plus when you want to go all mad scientist with your data, but it’s not a must. Plenty of BI tools today are like Star Wars-themed LEGO sets—they let you piece together nifty data models without actually knowing the mechanics or science behind the Millennium Falcon. But dabbling in a bit of SQL or Python can definitely add some muscle to your BI game.

If you are ready to learn more about business intelligence or need some guidance, give Epic IT Automations a call at 608-508-5100!

Source: Zapier

How to Improve Business Productivity with Automation

People often talk about improving business productivity with automation but don’t explain exactly how to do it.  Solvaa’s  founder and Zapier Certified Expert, Kelly Goss, appeared as a guest on the Habitz podcast to suggest ways that business owners and members of staff can remove inefficiencies and streamline their tasks.

Habitz is a community that helps small businesses and has a YouTube channel as well as a regular podcast. When Kelly spoke to Lauren she recommended three habits that will transform productivity in every area of the business.  These habits simplify, connect and automate business processes to make the business more efficient.

Where do businesses go wrong?

Businesses go wrong when they constantly deal with manual and repetitive tasks inefficiently.  For example, if they have an e-commerce system then they might be copying the data manually into their invoicing platform.  This manual task is slow and is prone to human error.

Businesses don’t take time to look at how things are done on a granular level to try and make their processes more efficient.  If they looked at them regularly then they would notice the inefficiencies and streamline them.

When changes happen in the business, rather than taking time to evaluate how best to implement them what often happens is that existing processes are tweaked.  Over time, this can make them overly complex, manual, and unwieldy.

Businesses have a lot of technology but are not able to move data from one system to another.  They should harness the cost-effective technology available in the market to connect their systems.

If a business wants to improve business productivity with automation then taking time to look at their processes and systems is essential.  Doing this will deliver long-term efficiency gains, with just a small upfront investment of time.

Three habits to improve business productivity with automation

There are three steps to saving time and improving productivity with automation.  Kelly’s method has been proven to work for all the businesses she has worked with, and it will work for you too.

1.     Simplify your processes before you think about automating them

Organize a brainstorming session with your team to make a list of the top five ‘pain points’; these are the processes that are the most time-consuming, manual, and repetitive.  They are often costly when errors occur, in terms of financial loss, reputational damage and time wasted on correcting them.

Choose one process and then document it, and as you do so try to simplify it by removing any steps which are unnecessary.

2.     Review the technology in your business

Make a list of all the systems you use, for example, the platforms you use for social media, the software you use for sales and invoicing.  Also, the apps you use to communicate with customers, for example, the email platform, SMS sender, or CRM.

Then see where each system fits into the processes you previously documented and then work out how you can connect them all.

3.     Automate processes as much as possible

There is a range of no-code tools on the market which you can use to connect your tech stack, and you don’t need to be a developer to use them.  Examples include ZapierMake, and Microsoft Power Automate and these all allow you to connect your apps and pass data between them.

These are all no-code solutions that anyone can use.  Most have simple interfaces and often provide pre-built templates which give you a head start.  Once you’ve created your first automation you will realize how simple it is and will have the confidence to do more.

Review these habits regularly

Regular reviews will ensure you stay on top of any changes to your processes, and make them as efficient as possible.  This will help you get ahead of your competitors as it will affect every area of your business, every touchpoint with customers, and improve them.

It’s easy for any business owner and staff member to implement these habits to improve business productivity with automation.

If you are ready to improve your business productivity with automation, but want some guidance, give Epic IT Automations a call at 608-496-8660!

Source: Solvaa

7 Benefits of Going Paperless

Paperless Workflow or “The Paperless Office” sounds like great ideas but surprisingly, many businesses, large and small still rely on paper-based communication to manage requests, complete forms, and even communicate (interoffice mail envelopes are still in use). At last estimate, 5 million tons of office paper was still being used each year in the U.S. alone. For years now, we have seen a push for companies to use cloud services in an effort to become entirely paperless operations. The reasons for reducing paper consumption are well known: reducing carbon footprints, streamlining processes, easy knowledge transfers, more security, better audits, as well as overall increased efficiency organization-wide.

Sharing knowledge more effectively – an easier way to transfer knowledge.

It’s no secret that transferring employee knowledge is vital to company success. However, when this knowledge is confined to various forms of paper, the transfer process is not only cumbersome, but it is also costly. Paper products are one of the reasons that onboarding documents are never updated and knowledge is lost when employees leave or transfer to new departments.

Instead, cloud-based solutions allow employees to share documents and it creates the foundation for interdepartmental sharing, which is especially vital for departments that observe compliance standards or outside regulatory scrutiny more effectively. When departments can more effectively share their knowledge, they are able to continue to innovate, gain a competitive edge, and effectively implement processes that have a higher ROI than silo-based methodologies. Fortunately, the right cloud computing tool can expedite collaboration efforts, leverage repeatable processes, and deliver the desired results.

Another advantage to sharing knowledge more effectively is the fact that these documents that are stored in the cloud will be available to you and your organization 24/7. Forgetting that one slip of paper at the office or even misplacing a training document could be a thing in the past. Documents can be retrieved or updated quickly when it matters most and available to you right when you need them.

Boost your security – ensure compliance goals are met.

Paper gets misplaced and is hard to trace. Sometimes an important file is left on a printer, maybe it gets misfiled or even thrown away on accident. But when it comes to meeting compliance goals, it’s important to ensure data retention and procedures are followed all the time, every time.

As compliance regulations continue to increase in both number and scope, the automation of compliant workflows has become critical. Regardless of industry, the compliance function is responsible for ensuring that the company’s policies and procedures are clear and standardized to meet applicable laws and regulations and ensuring that those policies and procedures are followed.

Whether you need to comply with Annex 11, ERES, 21CFR Part 11, SarbanesOxley, ISO Standards, the Gramm-Leach-Bliley Act, HIPAA, SEC, FINRA, OCC, internal security protocols or any other compliance requirements, workflow automation allows you to build compliant workflows that provide a safety net for your organization. Without having to worry about physical documents, security and compliance are far easier to attain.

Easier audits – don’t fear the surprise audits!

Performing an audit when the bulk of information is paper-based is a nightmare scenario for most finance and audit professionals. Having to track down, organize, and input information from countless sheets of paper can drastically lengthen audit time.

There are a variety of use cases that require auditing either by external auditors or internal resources. Depending on your industry (especially healthcare, finance, government contracting, insurance, etc.) you may be subject to a regulatory audit. Some organizations may move to scan and digitize paper documents to improve audit workflow but why not simply skip the paper step and create all-digital entry systems? Once your data capture is digital, audits, as well as reporting, become possible with a few clicks. For instance, consider a finance director who approved a capital expenditure purchase using a cloud-based system. By using the system’s audit reporting tools, anyone who needs to know who made this particular approval can easily find out not just who, but:

• When the approval was made
• What the approver reviewed before making the approval, including any files and data that were provided
• Where the request originated
• What steps were taken leading up to the approval
• When the approval was made (Date/Time)

When you can quickly generate audit trails and reports you can spend more time on analysis and less time gathering and sorting paper. Auditing becomes much of a more seamless process once your organization switches to a cloud-based workflow system – rather than the old fashion paper system.

Increased visibility with less paper – see where your documents are being held up in real-time.

With any paper-based process, such as routing or approvals, it’s impossible to see in real-time where a document is in the process (unless it’s currently with you). Moreover, if the request has gone missing, you may not know for days or weeks.

When your organization truly goes paperless on an automation platform, you will be able to see, at any moment, where your request/document is in the process, or, in the world of paper, on whose virtual “desk” the request is sitting.

On a higher level, managers and administrators can identify potential bottlenecks in the flow. Where are things getting stuck? Who is responsible for these delays? All of this will be easy to see using KPI charts, dashboards and reports. When processes are handled digitally, tracking data is always up to date and available when you need it.

Another advantage of being able to see where things are in a process is that you can see ahead of time if you need to make any adjustments to workflows for a period. For instance, if one of the approvers down the line is expecting to be on PTO coming up, their manager can adjust your process to get routed to the next person in line so there is no delay in getting approvals or signatures. You won’t have to rely on people remembering who the document is supposed to physically go to next, automation will take care of that for you. Processes can also (preferably) be set up in advance to accommodate vacations, illnesses, and employee reassignments by configuring group approvals, backup approvers, and escalations for every approval point.

A More Efficient Organization – work smarter, not harder.

Digitally automating one simple painful and “paperful” process can not only greatly benefit the department who sets it up, but all the employees throughout the organization who can now easily submit and track their own requests.

Rather than calling someone in Finance and trying to track down where a capital expenditure request is in the approval process, the requester in another department or location can simply look at all their requests on their own dashboard and see where it may be held up. They don’t have to ask, and Finance doesn’t have to spend time tracking down status info and communicating it when it could be working on something more valuable.

One of the “secrets” of process management and automation is that by simply documenting a business process you will make the process more efficient. Why? Because to document a process means to question it. How does this work? Who does what? What happens next? Why? As the process gets documented, inefficiencies are discovered and corrected.

But it doesn’t stop there. Once a process has been documented, automated, and pushed into production, more inefficiencies are discovered, some through reporting/analysis and others through process user feedback. Over time the process becomes more and more efficient as hand-offs are reduced, better data is collected, and steps are consolidated.

Increased employee productivity – spend more of your time on important tasks.

According to ImageOne, an estimated 50 percent of all technology help desk calls are about an in-office printer! Companies that rely on paper, and by association printers, waste countless hours calling help desks to sort through paper jams, broken printers, malfunctions, and cumbersome printer set-ups. This means that your IT staff’s time is closely tied to how your office printers are functioning. If something’s not right, they’re spending their day fixing small issues, and their ability to help execute your overall IT strategy is severely limited. These printer woes, coupled with the findings of a ResearchGate study highlight how cloud computing and workflow automation can be fiscally beneficial for companies of all sizes. It is safe to say that it can also be added to the list of benefits that going paperless will reduce the cost of paper, ink, toner, postage, etc. for your organization.

By reducing the time spent on paper issues, companies can effectively increase employee productivity levels. Additionally, workflow automation solutions can be leveraged to more effectively, without paper, to onboard new employees, manage approvals, and many other critical business processes.

Besides paper issues, there will be greater efficiency because of the extra time your employees will have by not having to track down requests. Everyone will be able to identify and remove process barriers or bottlenecks in the process and physically see where tasks are at in the flow at that given time. Reduce the need for manual decision-making and handle requests with business rules.

It’s not just your institution that’ll benefit – your organization and the environment will thank you.

There are many benefits externally that will come from becoming a paperless workplace. First and foremost, companies that are successful at reducing the influx of mail or paper-based forms, subsequently create a smaller ecological footprint.

The typical office worker spends an estimated 30% to 40% of their day searching for printed documents. And corporations spend some $120 billion annually on printed forms, which typically become outdated in just three months. Given how easy it is to move forms online, it’s simply a matter of selecting a digital form solution and retiring paper forms forever.

Paperless workflows have been shown to reduce direct workflow costs by more than 30%, cut process management cycle times in half, and deliver positive ROI in less than three months. Our eBook on How to Determine the ROI on Your Workflow Project goes into more detail on working through your own unique workflow situations and coming up with quantifiable metrics to share.

By going digital your organization will be a part of benefiting the earth in a huge way. When using less paper, you are reducing the carbon footprint of your company.

Paper manufacturing is a major contributor to environmental pollution. It produces sulfur oxides, nitrogen oxides and carbon dioxide, which contribute to acid rain, greenhouse gases and water pollution. Approximately 26% of waste dumped in landfill sites is discarded paper and paperboard, according to The World Counts.

It’s important to reduce your carbon footprint because it mitigates the effects of global climate change. In fact, one of the best ways we can aid in the fight against global climate change, is to reduce our carbon footprint. When we cut carbon emissions, we help ensure cleaner air, water, and food for our generation and for generations to come.

You don’t have to make drastic changes in your lifestyle to reduce your carbon footprint. Actions that may seem small can have a big impact because those small changes add up! When organizations strive to come together to gear towards becoming paperless, we can all work together to reduce carbon emissions and help the planet.

If you are ready to go paperless or even start the process of going paperless, give Epic IT Automations a call at 608-496-8660! We’ll help you identify which processes within your business can be automated and how to start ditching paper!

Source: Integrify

How to Automate Your Sales Funnel and Win More Business

Your sales cycle is one of the most important functions in your business so it’s vital that it is efficient so that you can convert more sales and win more business.

We have already covered how to automate your marketing tasks so this article concentrates on pushing these leads through the sales funnel to turn them into paying customers.

Why should you automate your sales processes?

The reasons for automating sales processes are the same as the reasons for automating all the other departments in your business.

Firstly, automation will save time and reduce errors. No matter how efficient your team is, they will make a mistake every so often from mis-keying data when copying it from one system into another, or someone will forget to follow up a lead, or reply to an enquiry. Automation removes that risk, and also speeds up processes because computers work so much quicker than humans!

Secondly, it makes your staff happier! People find repetitive manual tasks boring, so if you can free them up to do the more exciting stuff then they will be more contented in their work. They will also get time to be more creative, and concentrate on tasks which need a human touch.

Finally, you’ll make more money! Automation brings better customer service, so your retention rates will improve. You’ll cut costs which means your pricing can stay competitive, and being more efficient means you’ll be able to process more business in less time.

Which sales processes can be automated?

Using Zapier you can connect many different tools (over 6,000 currently!) so the chances are that you’ll be able to automate many of the apps you use on a daily basis.

Examples of sales processes which can be automated are:

  • Collecting data using webforms.
  • Booking appointments and scheduling meetings.
  • Managing leads.
  • Production of documents such as contracts and proposals, and collecting digital signatures.
  • Processing e-commerce sales.

Learning how to automate your sales funnel and making these processes more streamlined will save so much time, making sure nothing is forgotten, so you’ll win more business.

How to automate data collection using webforms

When a potential customer first contacts you, the chances are they’ll use a webform to enter some information, such as Gravity FormsGoogle Forms or Typeform. There are many different form builders available and once the information has been collected they will then notify you via email that a new form entry is available. Webforms can be used for surveys too, or to collect email addresses to sign up for a newsletter.

Receiving an email notification for a new form entry is great but then the next step often involves copying that data into another system to then work on the lead. This can be time-consuming and carries a high risk of human error.

By automating data collection you can link your webform app to others, for example, to notify you and your team when a new entry has been submitted using apps such as Slack and SMS by Zapier.

You can automatically save the entry on a Google Drive or in Dropbox, or add it to your CRM such as Salesforce or Pipedrive. You can add it as a new row in a Google Sheet and add a task to your project management app such as Jira, Clickup or Trello.

You can visit Zapier to see the full list of form apps they connect with, and each one includes popular integrations if you’re looking for inspiration.

How to automate appointment bookings and scheduling processes

Most businesses book meetings or appointments with potential customers, for that vital first chat with someone looking to spend some money with you. It could be a free ‘discovery call’ or an appointment with an in-person business such as a dog walker or massage therapist.

The traditional way of doing this involves an email conversation about availability and then setting up a video conference meeting. This involves a lot of human effort which can be avoided if you use one of the dedicated scheduling or appointment booking apps such as Acuity Scheduling or Calendly. Your CRM might also offer this functionality, if you use PipedriveZoho CRM or HubSpot for example.

If it’s a virtual appointment then the apps above will likely connect with your video conference provider such as Zoom or Google Meet. This is brilliant as it will set up the conferencing details and you can then trigger reminders to attendees the day before. You can also integrate it with your calendar such as Google Calendar or Microsoft Outlook.

Here is the full list of scheduling apps supported by Zapier.

How to automate lead management

If you use a CRM such as Salesforce or Pipedrive then your customer data will be held in one central place and you will be able to create ‘leads’ or ‘opportunities’. These can then be followed up and taken through your sales funnel via contact by email, phone or other means.

The activities in your sales cycle can be automated by sending emails, connecting with your calendar or managing support tickets.

You can automatically create invoices in apps such as QuickBooks Online or Xero, or add the contact to your email platform, for example, Active Campaign or Mailchimp.

If you don’t use a CRM then you can still manage customers centrally by setting them up in apps such as Airtable or even a simple Google Sheet.

Here is the full list of CRM apps that Zapier connects.

How to automate contract and proposal production

Most businesses have some kind of document that they send customers before they can do business with them. This often involves creating a document in a word processing app, saving it as a PDF, and emailing it to the prospective customer. They then need to physically sign it and then send it back. These steps can be time-consuming and prone to delay. You might even lose the deal at this point because the process is so onerous to your potential customer. You can speed it all up brilliantly using automation, to save time and win more business.

There are specialist apps which make document creation and signing really easy, and you can create bespoke contracts, proposals and quotes quickly. Using e-signature functionality means that customers save time too, and hassle, so it’s a win-win!

Examples of apps which do this type of document processing include PandaDocHelloSign and DocuSign.

Automations allow you to create a draft document, send it to the recipient and then mark it as complete once it’s signed. Once this has been done you can trigger further workflows to connect with invoicing apps to send an invoice, and notify your team via Slack or SMS by Zapier. You can store the final document in Google Drive or Dropbox.

Here is the full list of e-signature apps that Zapier connects.

How to automate e-commerce sales

If you sell physical or digital products online then there’s a good chance your sales processes are pretty slick already, thanks to the array of e-commerce apps available.

If that’s the case then don’t rest on your laurels because there could still be some manual tasks in your sales process which could be streamlined using automation.

Apps such as WooCommerceShopifyThriveCart and SamCart offer e-commerce store and sales cart functionality. There are online course platforms such as Kajabi and Thinkific and platforms like eBay and Gumroad which can be automated using Zapier. You can link them to spreadsheets, invoice apps and email platforms to send the data automatically and update them.

For example, adding new sales contacts to Active Campaign or Mailchimp, creating invoices in QuickBooks Online or Xero, and add rows to Airtable or Google Sheets.

Here is the full list of e-commerce apps that Zapier connects.

If you are ready to automate your sales funnel, give Epic IT Automations a call at 608-496-8660! We’ll help you identify which sales processes within your business can be automated and how to get started.

Source: Solvaa

What Is Business Consulting and What Advantages Does It Provide?

Consulting is notorious for being one of those jobs your friends don’t understand. If you’ve ever been interested in consulting but too afraid to ask what it entails, we’ve got you.

What Is a Business Consultant?

‌A business consultant is an individual who works closely with business owners and managers who want to improve operations and efficiency, grow their businesses or maintain existing positive trends.

Business consultants act as partners in identifying and overcoming the obstacles that arise along a company’s path to meet its goals.

What Does a Business Consultant Do?

There are consultants who specialize in specific industries, while others take a more general approach. Specific services vary by consulting firm, but here are some of the most common responsibilities of a consultant:

  • Identify obstacles preventing growth or efficiency
  • ‌Pinpoint opportunities for change and help implement changes
  • Provide training and resources to staff and management
  • Bring out-of-the-box ideas to refresh processes or establish workflows
  • Assist in business planning and creating new businesses
  • Assess, hire and fire staff as necessary
  • Implement new programs
  • Analyze a company’s budget, suggest adjustments and implement suggestions
  • Locate vendors and partners

What Kinds of Businesses Need a Consultant?

Nearly any business can benefit from hiring a business consultant. Here are a few examples of scenarios in which a consultant might assist in various stages of growth or facing a range of challenges.

  • Startups can complete the planning phase and get a strong initial boost using third-party data analysis.
  • Growth-stage businesses can access a fresh perspective as they advance and try out new strategies.
  • ‌Organizations that are not meeting their financial goals can dig deeply into their accounting history and practices.
  • ‌Companies adding a new department can get support with setup and staffing.

What Are the Advantages of Business Consultants?

Having gathered insights and expertise from many clients and industries, consultants often have more and different resources than internal employees. Their “bird’s eye view” can complement the experience of seasoned business managers and owners. An outsider is often better at pinpointing strengths or weaknesses than someone entrenched in a business.

There are some cases in which consultants can also make processes much faster. Especially when a team is building a new campaign or business plan, a consultant can come in with clear steps and assignments right away. Many also have a strong network of service providers and external resources.

Whether the focus is a budget adjustment, a sales revamp or a marketing initiative, business consultants tend to generate a wealth of creative solutions.

What Tools Do Business Consultants Use?

‌Being a business consultant requires a lot of planning, researching and organizing. The right tools can help consultants perform at their best. Below are five of the most important categories of tech in consulting.

1. CRM Software

‌CRM software is for more than keeping track of client information and interactions, sharing files and tracking lead progress. With accurate data attached to a client record, it should ultimately help develop strong relationships and support accurate internal and external communication.

2. Proposal Software

‌Consultants send business proposals regularly, so using a platform that provides templates can save hours. Proposal software also maintains consistency in branding and style.

3. Project Management Tools

‌Most business consultants manage several different clients at a time — and multiple projects for each client. Ideally, they need project management tools built to support client-based businesses. ‌

4. Time-Tracking Tool

‌A business consultant typically charges by the hour, so keeping up with billable hours is a foundational aspect of consulting. Moreover, these hours need to be tracked per client and per project.

5. Cloud Automation Software

‌Automated work management software like Accelo can streamline your workflow and simplify your days. By integrating current apps into a single platform, business consultants can easily manage sales, projects and more — no matter where they are.

If you think you can benefit from hiring a business consultant, give Epic IT Automations a call! We’ll help you identify obstacles preventing your business growth or efficiency and help you pinpoint opportunities for change and help implement changes.

Source: Accelo

7 Reasons to Invest in Your Employees Learning Automation

In today’s increasingly competitive market, businesses should be looking at ways to keep employees engaged as well as maximize profit. One way of achieving both these goals is by investing in your employees learning automation. Not only does it upskill your staff but introducing automated processes makes the business more efficient, saves money, and increases profits.  It’s a win-win!

According to a recent McKinsey report, “over the next ten to 15 years, the adoption of automation and AI technologies will transform the workplace…”. They also say that “these technologies will bring numerous benefits in the form of higher productivity, GDP growth, improved corporate performance and new prosperity…”. And finally, “to harness the new technologies to their full effect, companies will need to retool their corporate structures and their approaches to work. That change will require redesigned business processes and a new focus on the talent they have – and the talent they need…”.

So here are our top seven reasons why you should invest in your employees learning automation:

1. You don’t need a highly skilled IT team for automation

The first reason to invest in your employees learning automation is that it will save money as you won’t need to hire an expensive development team. Modern digital tools like Zapier are no-code applications that don’t require highly-skilled programmers to deliver streamlined, integrated systems. The employees who are doing the day-to-day tasks are the ones who are best placed to automate them. They will know better than anyone where efficiencies can be made, which systems are being used, and how to optimize their processes.

2. Increased productivity

If you invest in your employees learning automation then they will achieve higher productivity. Removing manual effort means they have more time to focus on being creative and supporting your business goals. This has many benefits, from lower costs and happier customers to increased profits.

3. Better data

If employees are fluent in automation then they will be able to spot opportunities for tracking data, and it won’t take any extra time to capture it once it has been set up. With Zapier it’s easy to configure triggers to count activities, sales, visitors, transactions, expenses, just about anything! Once you have the data then you can also use Zapier to help with analysis by triggering information to be sent to spreadsheets and databases, or even retrieving data from Google Analytics. Reports can be delivered seamlessly to the right people and monitored on an ongoing basis.

4. Scale your business

If employees are bogged down with manual tasks then it’s hard to scale without increasing the size of the team. Recruiting extra people is expensive and is not a great long-term strategy for growing a business unless the tasks can only be done by a human. A better idea is to invest in automation training, then systematize repetitive manual tasks so that staff can concentrate on business growth.

5. Improve efficiency

If your employees are confident automating processes then it makes everything run more smoothly, more efficiently.  If you have invested in automation training then it will open their minds about new opportunities for streamlining the business. Things like work allocation, approvals, reviews, managing project tasks and marketing activities are just some of the day-to-day tasks which could benefit from automation. Zapier is so flexible and connects over 6,000 apps which are used in businesses every day, so the chances are there are many of the systems in your own business included. Automation will help you compete in a global marketplace and will help achieve an improvement in overall corporate performance.

6. Better culture

Investing in any training has the benefit of improving your overall business culture. Having an ongoing learning program improves overall employee performance and job satisfaction as well as making staff more competent and confident.

Continuous training increases loyalty too as people can see that you’re investing in them, and also improves agility. Having a multiskilled, agile team will create a more flexible workforce.

7. Improve communication

Investing in your employees learning automation improves communication, both internal and external. Tools like Zapier integrate with many email, messaging, and other communication platforms that it is simple to automate notifications to anybody.

Internal apps such as Slack can be used to notify members of staff when key business milestones have been reached, when sales are made when a customer has contacted you – almost anything you can think of. If employees are aware of the power of Zapier then they will think of new ways of keeping everyone in the loop. External marketing activities can be automated, you can create a sales cadence for new business prospects, you can thank customers for paying invoices, and manage calendars and appointment setting.

If you are ready to introduce automation to your employees and daily business processes but don’t know where to start or what technology is best, give us a call at 608-496-8660 to talk with one of our experienced consultants. We’re happy to get you on the right track!

Source: Solvaa

Not sure when to automate a task? Start here.

Chances are you’ve automated something without even realizing it.

Do you get an automatic email before calendar events start? That’s automation. Do you get a text alert when it’s almost time to renew a prescription or to remind you about an upcoming appointment? Automation again!

But if you aren’t used to building automated workflows on your own, it can be daunting to think about how you might use automation to save time for yourself, either for your personal life or your business processes. How do you decide what to automate? What can you do better by not doing it yourself? Where do you even start?

We asked Zapier superusers and employees about how they know when to automate a task. Here’s what they had to say:

What is task automation?

Before we tell you when you should automate a task, it might be helpful to explain exactly what we mean when we talk about task automation. Task automation (also called workflow automation) is the act of streamlining and automating a series of tasks within the apps you use.

Automation boils down to a simple command: WHEN and DO. “When this happens, do that.” With a task automation tool like Zapier, even the most complex automation can be broken down into this simple command.

For example, if you want to automate some of your lead management tasks, you might set up a Zap—Zapier’s automated workflows—that follows this command: When you get a new email from a lead, then notify my sales team via a text. That’s task automation!

It’s a task you have to do frequently or on a schedule

When you’re trying to decide which aspects of your work you should automate, a great first question to ask is: What tasks do you perform the most frequently?

Tasks that need to be done often or on a set schedule are perfect for automation because the benefits are immediate. You’ll spend less time every day on repetitive tasks, which can quickly become burdensome or annoying.

“If it’s something I have to do three times, the odds are that I’ll have to do it a fourth and a fifth,” says Kristie Wirth, who works at Zapier as a data scientist. “When I’m tempted to add something as a recurring task in my to-do app, I know it’s probably a good fit for automation. Even if it’s just an annual thing, I’ll still take a stab at automating it.”

Similarly, front-end engineer Caleb Peterson says that he tries to identify the parts of his daily work that are repetitive but also frustrating to do manually.

“I’ll look at automating a task when it’s a part of my daily workflow that’s repetitive or obnoxious,” he says. “A great example is digging the meeting link or location out of my Google Calendar. I’ve got a Zap that drops the location of Google Calendar events into Slack, so I can just grab it right there—instead of having to hunt for it for every meeting I have in a day.”

It involves moving information between apps

Let’s be honest: copy-and-pasting is time-consuming and dreadfully dull. So are other manual ways of moving data, like exporting CSV files from one app and then importing them into another. And if you have to repeat the process multiple times over the course of a day or week, it quickly becomes unmanageable.

“When I’m deciding whether a task is a good fit for automation, I ask: Does it use software/SaaS products from start to finish?” explains Bryan Golkhajeh, a Zapier expert with Workload.

Tasks that involve moving data between apps are perfect for automation. For example, you can create new leads in your CRM whenever someone fills out a form on your website or subscribes to an email marketing campaign.

It’s boring and doesn’t require higher-order thinking

Another key thing to consider is whether a task truly needs a distinctly human touch. Does it require creativity, problem-solving skills, or emotional intelligence? If so, you might not want to automate it. But if it’s a boring, simple task that doesn’t require complex thinking, it could be easily handled by an automation tool like Zapier.

Andrew Davison, a Zapier expert at Luhhu, suggests identifying the tasks that you wish you didn’t have to do.

“Simply put, I ask:

  • Is this a task I do more than once per month?

  • Does it involve the same steps every time?

  • Do I wish I could be doing anything but this?”

It takes you away from what you really want to be doing

And that, ultimately, is the answer for most people: They automate tasks that keep them away from what they wish they would be doing.

Sometimes, those tradeoffs are business-critical functions.

“I consider how much time a task is taking away from core business functions, such as sales or talking to customers,” Golkhajeh says. “If the answer is more than 15 to 20 minutes a day, and it’s a rules-based process that uses software from start to finish, I’m already thinking of automating the heck out of it.”

He explains that, for him, automation isn’t just about saving a few minutes here and there. It’s about how that time adds up over the long term.

“All those little time blocks add up over the course of a year,” he says. “Just do that math: 15 minutes saved per workday, over 252 average workdays in a year, equals about 3,000 minutes saved. That’s more than 60 hours.”

If you are ready to start adding automation to your daily business processes but don’t know where to start or what technology is best, give us a call at 608-496-8660 to talk with one of our experienced consultants. We’re happy to get you on the right track!

Source: Zapier

7 ways to automate spreadsheets

Spreadsheets are way more versatile than we like to think they are. They can be used to store data, of course, but also used as to-do lists, a browser homepage, and even for games. They’re also a great way to more efficiently analyze data or share information across teams, especially if not everyone has access to the same apps.

Spreadsheets can be central hubs of information connecting your business-critical apps. But manually moving information from app to spreadsheet to app doesn’t allow you to scale your processes and increase the impact of your team and company’s work.

With Zaps—our word for Zapier’s automated, no-code workflows—your spreadsheets can do a lot more than help you keep track of data. They can update themselves, send information to your team or customers, and help you scale your workflows.

Add leads to a spreadsheet

While you likely use a CRM to collect lead information, not everyone in your department or your company may have access to the apps you use every day—seats may be limited, too expensive to share widely, or include sensitive customer data you don’t want to share with everyone.

Large amounts of lead data can also be difficult to parse in a CRM, especially if you’re collecting info from multiple sources. You might also send lead data to other tools for more in-depth analysis. Spreadsheets can make it easier to analyze and share data across teams, helping you improve the performance of your lead campaigns.

Create tasks from your spreadsheet

Whether it’s keeping yourself on track or organizing your team for the week, to-do lists are an essential part of getting things done. Using these Zaps, you can take advantage of the organizational power of spreadsheets, and turn rows into tasks in apps like Trello, Asana, and Notion. Easily create cross-functional tasks for team members across your company or keep your day organized without the extra effort.

Keep your spreadsheets in sync

Do you love Google Sheets, but Marsha in Accounting insists on using Excel? End the spreadsheet debate once and for all by linking everything together with these Zaps.

You can also use Zapier to send information from one sheet to another, if you keep one sheet for personal or team use and then need to send specific information to a shared sheet for wider use.

Add form responses to a spreadsheet

When you’re collecting customer feedback, selling a product, or just trying to get everyone’s lunch orders, using a form is a great way to make sure everyone gives you the information you need. But collecting information is usually just the first step.

By connecting your form app to a spreadsheet, you can automatically create a backup of your form responses so your important data is never lost, easily share your form data with other teams or apps, and more. Use the following Zaps to send form responses to a spreadsheet automatically, so it can be sorted, organized, and acted on efficiently.

Get notifications from your spreadsheets

One major benefit to collaborative office platforms like OneDrive or Google Suite is that you can collaborate on spreadsheets and documents with your team. If you need to know when changes happen or if it’s important to share updates with others at—or outside—your company, adding custom notifications with Zapier helps you keep an eye on what’s happening without sitting in the file all day.

You might also have one team collect data and others act on it. Sending instant notifications for new or updated info will ensure you’re acting on the latest data—which can often mean the difference between a sale or a churned customer.

These Zaps keep you posted on new and updated rows, so you’re never out of the loop.

Create calendar events from a spreadsheet

If you’re putting on a big event or scheduling shifts for your team, looking at everything in a calendar can get confusing pretty quickly. And if you’re manually adding events one by one, scaling your efforts will be next to impossible.

Using these Zaps, you can add each event’s information to a nice clean spreadsheet, and let Zapier fill out the calendar for you. More easily scale your work by adding events in bulk without the manual effort so you can focus on more important tasks—like planning your event or appointments.

Use webhooks with your spreadsheets

Zapier connects with thousands of apps, but depending on which app or workflow you need to achieve your goals, there might not be a Zapier integration that does exactly what you need. That’s where webhooks come in.

Webhooks allow you to collect data from or push data to an app. With these Zaps, you can use webhooks to send information to or from your spreadsheets.

Easy spreadsheet automation

Spreadsheets are powerful tools that help you organize and analyze information. Add automation to make it easier to collect the data that matters for your business and keep you and your team informed about changes.

Give Epic IT Automations a call at 608-496-8660 to talk with one of our experienced consultants and learn how to Zapier can bring automation to your spreadsheets.

Source: Zapier

How to automate ChatGPT

Add the power of ChatGPT to your Zapier workflows.

ChatGPT is many things. A conversationalist. A writing assistant. A summarizer. Even a translator. And while you can use it to do all of these things inside ChatGPT’s interface, Zapier’s ChatGPT integration lets you pull the power of AI into your workflows.

For example, want ChatGPT to automatically read your incoming emails—then write a draft response in Gmail? Or perhaps you want to build your own ChatGPT bot inside a workspace like Slack, so your whole team can ask questions and get responses without context-switching.

Whatever your use case, we’ll show you different ways to pull in the power of ChatGPT into your automated workflows—what we call Zaps.

What’s the difference between Zapier’s ChatGPT and OpenAI integrations?

There are a ton of different ways to use our ChatGPT integration, and some of them are quite similar to our OpenAI integration. But there are a couple of differences to keep in mind.

What’s pretty neat about that is the ChatGPT integration can remember conversations, so in certain instances you can build workflows with a memory. Say, for example, you’re building a Zap that has ChatGPT answer questions that are posted in a specific Slack Channel. You can set up the rules or basic knowledge (whatever company info or guidelines you want ChatGPT to abide by) within the Zap’s instructions field. Then, you just add a word to the memory key field (like RULES-THREAD_ID).

Now, every time the user asks a follow-up question in the same Slack Thread, ChatGPT will remember the user’s previous conversation history. If you build other Zaps with ChatGPT and want them to have the same context, all you need to do is add RULES-THREAD_ID into your memory key field and ChatGPT will remember those specific instructions for your new Zap.

For any workflow you set up with the ChatGPT integration, you can provide it with more tailored training instructions and incorporate important company information like FAQs, writing guidelines, or other rules you want ChatGPT to incorporate into its answers. It’s a pretty handy way to instruct ChatGPT to have better conversations versus just one-time prompts.

On the other hand, the OpenAI integration (which uses GPT-3) enables you to generate text but does not have built-in conversation memory. You might use the OpenAI integration to summarize meeting notes, create email and Slack responses, or draft up articles.

It also has multiple actions (in contrast to ChatGPT), which are broader and incorporate more of OpenAI’s features like DALL.E or Whisper. That means you can send prompts to generate text, create images with DALL.E, create transcriptions with Whisper, and more within your workflows.

To help you decide which integration is right for you, we’ve outlined 6 ways to use the ChatGPT integration. Let’s dive in:

Build a chat experience in other apps

Like we mentioned, one of the best things about Zapier’s ChatGPT integration is its ability to have conversations. This is particularly relevant to bringing the ChatGPT experience into shared workspaces like Slack.

You and your team can ask ChatGPT questions and get responses directly inside a specific channel in Slack—so your employees don’t have to log in to ChatGPT individually.

For example, say you’re asking your ChatGPT Slackbot to help you come up with something together, like a prompt. You might ask it to come up with a prompt for error messages and give it the requirements for understanding an error (like possible root causes, details, etc.).

Once ChatGPT provides a prompt that fits your requirements, you might want to see how this all comes together. So you give it a specific error and ask ChatGPT to provide that information back in the same format it just came up with. Its ability to remember the prompt it gave you previously helps you break out your conversation step by step versus just a one-time command.

Generate and share content

As a writing tool, ChatGPT is a pretty decent time-saver when it comes to generating first drafts. But with the ChatGPT integration, you can take that a step further by incorporating the creation of blog outlines, emails, and articles into your automated workflows.

Or, if you need to draft customer stories based on submitted interview questions (or other key information), you can pull in the customer details from an app like Airtable or Google Forms, get the AI to write the content, then add the text to a Google Doc.

Summarize business information

You can also use AI to generate summaries of important information that is fed into your company. Because who has the time to process it all?

For example, you could generate summaries of every new job applicant that applies through your company’s recruitment page (replete with each applicant’s qualifications) to save your HR team time. Or, you could do the same thing for prospects stored in your sales CRM.

Alternatively, you can even extract key information from short PDFs, articles, and other business information.

Streamline customer communication

By integrating ChatGPT into your chatbot and form workflows, you can generate dynamic responses to incoming messages from leads and customers and store them for future reference.

For example, say a prospect fills out a question form. You can use AI to generate a response based on company information you’ve given it inside your prompt. Or, if a customer reaches out to you through your chatbot, you can use AI to generate a response and send it immediately to a Slack channel or email the customer with a broader and more helpful response.

By creating personalized chat experiences, you can enhance user experiences, improve customer support, and ultimately get valuable insights into your business.

Build product features and websites

Whether you collect feature requests in a tool like Jira or use Zendesk to process support tickets, AI can help you do the heavy lifting when it comes to adding context. For example, you can use these Zaps to add acceptance criteria to your tickets, product requirements, or even snippets of code you might need to carry out these requests.

Or, maybe you routinely create websites or landing pages. Even if you’re using a no- or low-code website builder, ChatGPT can help you by giving you those code snippets to add in custom elements like CTA buttons or embedded content.

Manage projects and tasks

We’ve all been there: Someone asks you to do something in Slack or via email, but you forget to add it to your project management tool.

While automation can send these requests straight to an app, AI can do things like provide more context on the request, add titles and descriptions, and format each request in an easily digestible way, so your to-do list never slips through the cracks.

Alternatively, you can flip this workflow on its head so that whenever someone adds a project to your task management tool, AI can write a digestible summary and bullet points of to-dos for each person, then send it to your entire team in Slack.

Get event reminders and prioritize your workload

Keeping track of important events throughout the day while your to-dos pile up is no joke. Whether you’d like it to help you prioritize your workload based on your to-do lists or projects outlined in your project management tool, ChatGPT is excellent at breaking down your day into manageable chunks.

You can even build workflows that will pull information from Google Calendar events and create a reminder of what you need to do (or read) before the meeting happens.

Make ChatGPT work for you

Whatever you’re already using ChatGPT for, you can harness its power and deliver more value to your business with the ChatGPT integration.

Whether you want to build ChatGPT Slack bots to introduce the value of AI to your team or you just want ChatGPT to take care of the tedious parts of content creation, this integration is key to maximizing your productivity and efficiency.

And remember: Zapier supports thousands of apps, so you can automate almost any task at work.

Give Epic IT Automations a call at 608-496-8660 to talk with one of our experienced consultants and learn how we bring ChatGPT to your Zapier workflows.

Source: Zapier

Build Custom Notification Bots For New Leads

Hooray! Leads are flooding in from your website form, chatbox, and a new ad campaign. *Cue the dance music.* Take a moment to celebrate because having multiple lead channels is critical for business growth. But if those leads end up in different places, it can make it nearly impossible to nurture those potential customers effectively.

To make the most of new leads, your team needs to know when a new lead enters your lead funnel—so you can reach out and send them to the right place immediately. Instead of checking multiple inboxes, downloading spreadsheets, or manually alerting team members when new leads are ready. Epic IT Automations can help create custom notification bots, so your whole company gets info where they want it and when they need it.

Custom Notification Bots

  • Get notifications for new form responses.

  • Get notifications for new email leads.

  • Get notifications for new leads in your CRM.

  • Customize your notification bot.

Get Notifications For New Form Responses

Forms are the bread and butter of collecting new leads. And it’s essential to know when a new lead fills out your forms so you can respond and cultivate them immediately. But manually checking for new form submissions can slow down your response time. Instead, set up customized notifications that get sent to the right place at the right time.

Send notifications in your team chat app—where everyone hangs out anyway—so the right team member can take the necessary next steps. Or use SMS to send yourself (or the right team member) an automated SMS message with every detail you need. If you use your email as a to-do list, you can also set up an automatic email for every new form submission. Whatever tool you use, send notifications where you and your team will actually see them.

Get Notifications For New Email Leads

A busy inbox is a sign that business is booming! But it can also be overwhelming and messy—especially when a new lead emails you out of the blue. To stay on top of it all, send notifications about new email leads to where you’ll see them right away, like your team chat app or your phone.

Automatically forward lead emails to a specific channel in your team chat app. That way, the information you need is in the communication tool you use most often. Or set up to get an SMS alert for only the most important emails, filtering out the emails that aren’t urgent.

Get Notifications For New Leads In Your CRM

A new lead just entered your CRM. But that’s just one step (of many) in turning that lead into a customer.

Streamline your lead lifecycle by automatically notifying yourself or your team about a new lead added to your CRM. Use your team chat app if you want transparency across your team, your email if you spend time in your inbox anyway, and an SMS message if you want to give a lead a call instantly. This will make sure all new leads get the proper outreach right away.

Customize Your Notification Bot

Want to get a notification for a new lead sent to your chat app, email, and phone? You can! Epic IT Automations can help create a multi-step process that sends a customized message to multiple communication channels at one time.

Here are a few other ways you can take your notification bot to the next level:

  • Use a path step to send the notification to different places based on your lead data.

  • Add an item to your task management tool at the same time you send the notification.

  • Use a format step so your notification shows the info correctly, like splitting up the first and last name.

The Right Notifications Mean Easier Lead Outreach

Efficient communication is key to making sure your new leads are nurtured and turn into customers. Automation gives you the ability to control how you get notified—allowing you to make the most of every new lead as quickly as possible.

Ready To Create New Leads?

Turn to us at Epic IT Automations to assist in generating new leads and improving workplace process efficiencies. Our team works to provide the perfect strategy tailored to your goals through the use of technology solutions. Talk with any of our knowledgeable advisors to learn more on how we can assist with producing and implementing the right strategy fit to your business and goals. Give us a call at 608-496-8660 or schedule your consultation.

Source: Zapier

Our Consulting Guarantee to Clients

About Our Guarantee Policy

For clients who purchase our business automation package, we guarantee that we will design and implement a custom IT automation solution that will save time within their business, reduce redundant workflows & manual tasks, and improve overall performance.

We partner with our business automation clients and provide them with an end-to-end solution.  If we do not fulfill our guarantee, then we will continue working with you until we find a solution that solves your specific business needs. 

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